Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google. The higher a website ranks, the more likely it is to receive organic traffic.
SEO involves keyword research, content optimization, technical improvements, and link building. By creating valuable content and optimizing it for relevant search terms, businesses can attract users actively searching for their products or services.
A well-executed SEO strategy can provide long-term results and reduce dependence on paid advertising.